Beard Brothers

In 2015, we designed the logo and brand identity for a local, family-owned butchery; Beard Brothers. Inspired by the 'old school' sausage recipes cherished by the family, the brand identity was designed to reflect these traditional methods of craft to champion their artisan range of hand-crafted goods. The branding was then cleverly applied to packaging, ensuring the products stood out on the shelves. Although a different design firm later took on the task of rolling-out the new flavours, the original branding has remained intact, proving its timeless appeal. What began as a local operation has since grown substantially. Today, their products are stocked in over 200 stores and leading supermarkets, showcasing the brand’s success and widespread appeal. Credits: Product photography & videography: Tom Allan Packaging rollout: Flip Design New Zealand