Beard Brothers

Way WAY back in 2015, we designed the logo and brand identity for a local, family-owned butchery; Beard Brothers. Inspired by the 'old school' sausage recipes cherished by the family, the brand identity was designed to reflect these traditional methods of craft to champion their artisan range of hand-crafted goods. The branding was then cleverly applied to packaging, ensuring the products stood out on the shelves. Many years later, Flip Design New Zealand took on the task of rolling-out their ever-expanding range of flavours but the original branding has remained intact, proving its timeless appeal. What began as a local operation has since grown substantially. Today, their products are stocked in over 200 stores and leading supermarkets, showcasing the brand’s success and widespread popularity. Credits: Product photography & videography: Tom Allan Packaging rollout: Flip Design New Zealand