PechaKucha Hawke's Bay
Bit of a throwback this one. Back in 2012 Creative HB brought PechaKucha to the region and we had the privilege of creating the promo material. Since no one was familiar with the term 'PechaKucha', we created the '20 images x 20 seconds' lockup to serve as a very literal visual metaphor for what it's all about. Every year we created a different vibe for the PKN collateral to keep things fresh and interesting – just like the speakers that present there. Fun fact: In 2015, the watermelon poster in the 'fruity' series won the WORLDWIDE PechaKucha poster of the week and was featured on the front page of the PechaKucha International website.
Brand Identity + Expression
