Shore Plover Foundation

We were commissioned by Kin Marketing to create a brand identity for the NZ Shore Plover Foundation, followed by the design of a limited-edition gin label in collaboration with the National Distillery Company. The goal was to raise funds to help save the critically endangered Shore Plover, a native bird of New Zealand. The label featured a stylized illustration of the bird, complemented by a soft color palette and clean typography. It balanced elegance with purpose, with a conservation message on the back of the bottle to highlight the cause. The design was well-received, enhancing the brand's appeal and contributing to the fundraising efforts for wildlife conservation. Photography credit: Lee Warren