An event identity for people that love wine, and love dogs? Honestly, it’s the dream brief.
Created by Kin Marketing and hosted at Elephant Hill winery, the day blended pop-up bars, walk routes and treat stations for both two and four-legged guests. 'Winedogs' needed an identity that captured that energy instantly and gave the event a recognisable calling card.
Sumo Creative was brought in to build the brand. The hero became a simple visual illusion: a wine bottle and glass aligning to reveal a dog’s face. Et voilà! Charming, memorable, and made for double-takes. The mark translated seamlessly across posters, tickets, signage and a run of merch people genuinely wanted to take home (and did).
The real measure of success? Not rave reviews, post-event stats or instagram story tags, but spotting the logo later, tattooed on the leg of someone who connected with it enough to keep it forever. Now that's brand loyalty.
When people choose to wear the brand for life, you know you nailed the brief. Proof the right idea, in the right place, can stick for life.
