HBRC Brand Consolidation

In 2018 Hawke's Bay Regional Council faced inconsistencies in their brand communications across various touchpoints. We were tasked with consolidating their branding and ensuring consistency. After auditing their existing assets, we developed and applied new brand guidelines across all collateral, including signage, documents, and promotional materials. This resulted in a cohesive and unified brand identity that strengthened the Council’s visual presence and reinforced trust within the community. This project was completed while working for Band Design, Napier.